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Search Engine Optimization
 Search Engine Optimization (SEO) :
Search Engine Optimization Step 4 - Code Enhancement

Effective copy writing is only part of the battle when it comes to making your Website search engine friendly. Regardless of how complex search engines seem, they are not yet complex enough to read all content that the web browsers display. While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively.

Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a Web page.

Database-driven Websites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic.

Search Engine Optimization Step 5 - Link Enhancement

Once the content contained within your site is geared towards the appropriate keywords and search engine spiders can effectively navigate your site, the search engines will attempt to determine the relative importance of your site. Your site may contain information about a subject, but how qualified is your site to talk about it?

Relevancy based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through search engine optimization (SEO) research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet.

Search Engine Optimization Step 6 - Code Implementation

Once the content, code, and link enhancement processes have been completed, the net step in the search engine optimization (SEO) process is implementation. Deeho Design offers varying levels of implementation to address the individual needs of our clients.

We can implement search engine optimization (SEO) by preparing a deliverable that contains a hard copy document and a custom tailored CD with all the code the client needs to make changes. This process enables your Web team to simply paste the optimized code from the CD into your current pages.

Depending on level of access, we can also implement search engine optimization by accessing your Web servers and uploading the coded pages.

We also offers the option of having one of our search engine optimization (SEO) consultants implement the optimized code on your premises. If the client chooses this option, our search engine optimization (SEO) consultant will travel to your facility, implement code changes, and work with your Web team to train them on the fine points of updating content.

Search Engine Optimization Step 7 - Web Page and Directory Submission

The final step in the search engine optimization (SEO) process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines.

Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. We ensure that your directory submissions are in compliance with the directory's technical parameters and ensures that the client's listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.


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